PENGARUH PROMOSI MEDIA SOSIAL DAN DAYA TARIK WISATA TERHADAP NIAT WISATAWAN UNTUK BERKUNJUNG KE DESTINASI WISATA GAMPLONG STUDIO ALAM: STUDI EMPIRIS DI INSTAGRAM

Chaicar, Echa Yulia, Teti Indriati Kastuti, S.S., M.Pd., M.Par. (2025) PENGARUH PROMOSI MEDIA SOSIAL DAN DAYA TARIK WISATA TERHADAP NIAT WISATAWAN UNTUK BERKUNJUNG KE DESTINASI WISATA GAMPLONG STUDIO ALAM: STUDI EMPIRIS DI INSTAGRAM. Tugas Akhir thesis, Universitas Teknologi Yogyakarta.

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Abstract

This study aims to analyze the influence of Instagram social media promotion and tourist attractions on tourists’ intentions to visit Gamplong Studio Alam in Yogyakarta. The research employs a quantitative approach, utilizing a survey technique with 120 Instagram users as respondents. Data analysis was performed using multiple linear regression through SPSS. The findings indicate that tourist attraction has a positive and significant effect on the intention to visit, while social media promotion does not have a significant effect on its own. However, when analyzed simultaneously, both factors show a significant influence. These results highlight the importance of developing tourist attractions as a key factor in encouraging visits, alongside optimizing digital promotional content to make it more engaging and interactive.

Item Type:	Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Tugas Akhir)
Uncontrolled Keywords:	visit intention, social media, tourism attraction, Gamplong Studio Alam, Instagram
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions:	Fakultas Bisnis dan Humaniora > D4 Destinasi Pariwisata
Depositing User:	Prodi Pariwisata Diploma
Date Deposited:	10 Oct 2025 05:07
Last Modified:	10 Oct 2025 06:14
URI:	http://eprints.uty.ac.id/id/eprint/19314

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