Pengaruh Content Marketing, Persepsi Manfaat, Persepsi Kemudahan Penggunaan, dan Promosi Penjualan terhadap Minat Beli Konsumen melalui Aplikasi Layanan Pesan Antar Makanan (Go-Food dan Grab Food)

Irawan Guseptyanto, Irawan (2020) Pengaruh Content Marketing, Persepsi Manfaat, Persepsi Kemudahan Penggunaan, dan Promosi Penjualan terhadap Minat Beli Konsumen melalui Aplikasi Layanan Pesan Antar Makanan (Go-Food dan Grab Food). Skripsi thesis, Universitas Teknologi Yogyakarta.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 19 Mar 2020 01:55
Last Modified: 19 Mar 2020 01:55
URI: http://eprints.uty.ac.id/id/eprint/4684

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